Two playbooks: emergency demand and seasonal programs.
Appliance repair and tree removal need different campaigns than plant health care subscriptions. We run both — emergency PPC for same-day leads and seasonal campaigns for recurring programs.
The problem
Home services businesses have two kinds of demand: emergencies (broken dishwasher, fallen tree) and planned services (spring cleanup, pest prevention). Most agencies treat them the same. They're not.
Our approach
Emergency campaigns run year-round on Google with tight geographic targeting and same-day conversion tracking. Seasonal campaigns follow your service calendar: spring plant health care, fall cleanups, winter storm prep. Each gets its own budget, keywords, and reporting.
What we deliver
- Google Ads for emergency/same-day service demand
- Seasonal campaign calendar for recurring programs
- Geographic targeting by service area
- Call tracking with same-day appointment attribution
- Landing pages optimized for phone calls
- Monthly reporting: calls, bookings, cost per lead by service type
Current clients: JL Appliance · Almstead
Common questions about home services marketing.
How do you handle emergency vs. planned service campaigns?
They run separately with different budgets, keywords, and conversion goals. Emergency campaigns optimize for phone calls. Seasonal campaigns optimize for form fills and bookings. You'll see both in your monthly report.
Can you target specific service areas?
Yes. We set geographic targeting down to the zip code level. If you only serve Westchester and Fairfield counties, we only show ads there. No wasted spend on clicks from areas you don't cover.
What's a realistic cost per lead for home services?
It varies by service type and market. Emergency appliance repair leads typically run $15–$40. Tree care and landscaping can be $20–$60. We'll give you specifics for your area on the first call.
Let's build your playbook.
A free 30-minute call. We'll audit what you're running now and show you what a tailored plan looks like.
Schedule Your Free Consultation →